Our Creative Process

Take a look behind the scenes and see how we make our designs a reality. Our products’ journeys start almost two years before hitting the market, giving us time to pull together to research, test, and finalize our ideas prior to launch.

Product Beginnings

All collections start with a brief that encompasses trends from all categories, including art, fashion, social, economics, and technology.

22 Months

Discover

  • Gather trend intelligence
  • Identify future needs
  • Target exciting opportunities
18 months

Design

  • 10 full-time industrial design & development creatives
  • Consumer-centric approach
  • Focus on the retailer
12 months

Test

  • Consumer testing
  • Retail testing
  • Collection refinement
6 months

Develop

  • Global sourcing
  • Secure best vendors
  • Build inventory
Global Sourcing
0 months

Launch

  • Products are hand assembled
  • POP displays are ready for use
  • Innovative retail experience

Our Process in Action

Curious about the trends that drive our creative process? Learn the story behind our products and what is up and coming this year.

See Trends

Have Questions?

We are always interested in forming new business relationships. Whether you’re a new buyer, grower, or an interested party we’d love to hear from you. Fill out the form below and we’ll connect with you as soon as possible. Garden, floral, and home decor businesses can register to work with us by creating a wholesale account.

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