Our Process

Each of our products is developed two years in advance, ensuring every concept has time to evolve through a focused, creative process.

PHASE 1

Trend Forecasting

Our process begins with a trend brief, developed two years in advance to guide creative direction.

  • Develop trend briefs
  • Anticipate future consumer needs
  • Pinpoint emerging opportunities
PHASE 2

Ideation

We develop over 1,000 unique SKUs every year to reflect emerging trends, seasonal styles, and the evolving needs of our customers.

  • 15 full-time industrial design & development creatives
  • Consumer-centric approach
  • Focus on the retailer
PHASE 3

Sourcing

With a global supplier network spanning 41+ countries, we integrate the latest production innovations into every product. Our experience in blending materials like ceramics, glass, and textiles delivers innovative, high-quality designs.

PHASE 4

Innovative Product Design

Our in-house design team specializes in packaging design that enhances both product protection and shelf appeal. We deliver packaging solutions that stand out and elevate the shopping experience.